I decided to take the Marketing Cloud Email Specialist certification to expand my knowledge on the Marketing Cloud and cleared it successfully. Email Specialist, being one of the three certifications on Marketing Cloud , is also a prerequisite to the Marketing Cloud Consultant Exam.
The Salesforce Marketing Cloud Email Specialist certification is designed for individuals who want to demonstrate their knowledge, skills, and experience in the following areas:
- Email marketing best practices
- Message design
- Subscriber and data management
- Inbox delivery, email automation, tracking and reporting metrics
- External integrations with the Marketing Cloud Email application.
About the Exam: 60 multiple-choice questions, 60% passing score , No prerequisites. Registration fee: $200
Preparation time: 40-50 hours(ymmv)
Study Material: Preparing for this certification is pretty easy as all the material is available online with free access.
Start with the Study Guide and go thru all the available information at: http://help.marketingcloud.com/en/documentation/exacttarget/ and http://pages.mail.salesforce.com/getting-started/marketing-cloud/ – Email Studio
Trailhead modules: Personalize Your Customer Journeys with Marketing Cloud and cover the following modules :Marketing Cloud Basics, Marketing Cloud Studios & Builders and Email Marketing Strategies
Premier Catalog: If you have access to the Premier Catalog, going thru’ these modules would be helpful : Email 101/102/103 and Certification Preparation for Marketing Cloud Email Specialist
Youtube : Marketing Cloud Basics
Note: Journey Builder is not covered in this exam
Few other helpful Resources
Email Marketing best pracitces:
https://www.marketingcloud.com/products/email-marketing/email-marketing-best-practices/
Marketing Cloud Email Studio:
http://pages.mail.salesforce.com/page.aspx?QS=3935619f7de112ef7c44f2417697733ad465f5db604f0fbf
Content Builder
http://salesforce.vidyard.com/watch/Oxi0toiCRGmgh98EGhKsOw
http://help.marketingcloud.com/en/documentation/content_builder/
Automation Studio
http://help.marketingcloud.com/en/documentation/automation_studio/
Reports and Tracking
http://help.marketingcloud.com/en/documentation/exacttarget/tracking/reports/
Blogs:
http://www.salesforceben.com/marketing-cloud-email-specialist-certification-guide-tips/
https://docs.google.com/document/d/1f0bcZLJW9vPh5u8U7KnlOK2iCnvj5ClqquXxxvzdzpY/edit
Tip: The exam is pretty straight forward. However, going thru these practice questions on Quizlets would really help.
Good Luck!
