Last updated: June 9th, 2021 Salesforce Marketing Cloud conducts bi-monthly Technical Marketers Meeting with technical experts where they share the latest and key features, best practices, use cases and walk through demos. It is intended for any one in the Marketing domain: Administrators, Developers, Architects, Channel Marketers, Partners. Thanks to Guilda for facilitating these sessions. … Continue reading Technical Marketers Meetings – Curated Resources
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Interactive Email Forms- Beyond the Basics
Interactive Emails Many a times you might have wanted to give your feedback, but often give it a pass dreading the lengthy surveys and feedback forms. Why cant this process be simple, quick and easy? As part of March'20 release, Marketing Cloud introduced Interactive Email to set aside the complicated surveys, external preference centers and … Continue reading Interactive Email Forms- Beyond the Basics
What is Distributed Marketing?
This month's technical topic is a deep dive of Distributed Marketing best practices for workflows, implementation and deployment. It was an awesome session led by Will Kolbus, Senior Product Manager. Here are the key takeaways from the session. Agenda: Why Distributed MarketingSolution Harbor CruiseUse Case Deep DiveQ&AResources Distributed Marketing empowers advisors, partners, dealers, and more … Continue reading What is Distributed Marketing?
Marketing Cloud Administrator Certification Study Guide–Part 5: Maintenance
This section of the exam makes up 15% of the overall exam, ~9 questions and tests these topics.• Data cleanup• Reports• Other Marketing Cloud products• Managing Marketing Cloud accounts Data Extracts: The Automation Studio data extract activity creates one or more zipped files for your use outside the Marketing Cloud application. It can also be … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 5: Maintenance
Marketing Cloud Administrator Certification Study Guide–Part 4: Channel Management
This section of the exam makes up 16% of the overall exam, ~ 10 questions, and tests these topics. • Mobile Studio configurations • Email Studio configurations • Social Studio configurations • Advertising Studio configurations • Journey Builder configurations https://trailhead.salesforce.com/content/learn/modules/mrkt_cloud_studios_builders Mobile Studio Create, send, receive, and track SMS and MMS text messages using MobileConnect. Send … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 4: Channel Management
Marketing Cloud Administrator Certification Study Guide–Part 3: SetUp
This section of the exam makes up 38% of the overall exam, ~22 questions and tests these topics: • Configuring Business units, permissions, and security • Configuring integrations • Marketing Cloud extension products • Setup features https://trailhead.salesforce.com/content/learn/modules/marketing-cloud-setup SetUp Home Marketing Cloud Setup provides a centralized location to view and manage details about your Marketing Cloud … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 3: SetUp
Marketing Cloud Administrator Certification Study Guide – Part 2: Subscriber data management
This section of the exam makes up 18% of the overall exam, ~10 questions, and tests these topics: • Profile center and preference attributes • Data quality and mail management • Contact model Data Extension Data extensions represent tables containing attributes and related values. Data extensions contain information entered manually or imported through an import … Continue reading Marketing Cloud Administrator Certification Study Guide – Part 2: Subscriber data management
Marketing Cloud Administrator Certification Study Guide – Part 1: Digital Marketing Proficiency
Key TopicsThis digital marketing section of the Salesforce Marketing Cloud Administrator exam, makes up 13% of the overall exam, ~8 questions. This section of the exam tests these topics. • Security best practices for data • Product offerings • Digital marketing complianceThis unit provides a number of interactive, real-world, scenario-based questions that are a lot … Continue reading Marketing Cloud Administrator Certification Study Guide – Part 1: Digital Marketing Proficiency
Marketing Cloud Administrator Certification Preparation
I cleared the Marketing Cloud Administrator certification, the latest one in the pack. I feel it has more direct and short questions than scenario based and long descriptive questions compared to other Salesforce certifications. This exam covers the basics and breadth of Marketing cloud products and features. Here in this blog post, I will be … Continue reading Marketing Cloud Administrator Certification Preparation