Useful Blogpost: How to prepare for Marketing Cloud Administrator Certification and all the detailed Study notes per each exam objective • Digital marketing proficiency• Subscriber data management• Setup• Channel management• Maintenance Here's a list of all bootcamp sessions and their recording links along with the presentations. Youtube playlist : Salesforce Marketers Group All Presentations can be found here. Day-1: Welcome, … Continue reading Marketing Cloud Administrator BootCamp ’20 Recordings →

Maximizing ROI thru Experimentation Experimentation and trying new things is the key to success in most aspects of life, from science to art to marketing. Marketers have strong intuitive abilities to come up with various hypothesis. But how do we find out which hypothesis are true and which are false? Sometimes our intuition may not … Continue reading Journey Builder – Path Optimizer →

This week's technical marketers meeting is all about SMS and a ton of information and under the hood aspects have been covered by Kevin Ryan in this session. This blog post is a brief summary of all key highlights shared in the webinar. Let's start with the agenda... Application Overview Subscriptions Outbound SMS Inbound SMS … Continue reading SMS – Under the Hood →

Interactive Emails Many a times you might have wanted to give your feedback, but often give it a pass dreading the lengthy surveys and feedback forms. Why cant this process be simple, quick and easy? As part of March'20 release, Marketing Cloud introduced Interactive Email to set aside the complicated surveys, external preference centers and … Continue reading Interactive Email Forms- Beyond the Basics →

This month's technical topic is a deep dive of Distributed Marketing best practices for workflows, implementation and deployment. It was an awesome session led by Will Kolbus, Senior Product Manager. Here are the key takeaways from the session. Agenda: Why Distributed MarketingSolution Harbor CruiseUse Case Deep DiveQ&AResources Distributed Marketing empowers advisors, partners, dealers, and more … Continue reading What is Distributed Marketing? →

This section of the exam makes up 15% of the overall exam, ~9 questions and tests these topics.• Data cleanup• Reports• Other Marketing Cloud products• Managing Marketing Cloud accounts Data Extracts: The Automation Studio data extract activity creates one or more zipped files for your use outside the Marketing Cloud application. It can also be … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 5: Maintenance →