Marketing Cloud Administrator Certification Preparation

I cleared the Marketing Cloud Administrator certification, the latest one in the pack. I feel it has more direct and short questions than scenario based and long descriptive questions compared to other Salesforce certifications. This exam covers the basics and breadth of Marketing cloud products and features. Here in this blog post, I will be sharing all the resources that would be helpful for the certification preparation. Follow this blog series for the study notes on each of the key topics.

The Salesforce Marketing Cloud Administrator credential is designed for individuals who have Marketing Cloud administration experience and who are familiar with configuring Marketing Cloud products, in addition to practical application of the skills and concepts noted in the exam objectives below.

This exam covers these key topics, each making up a certain percentage of the exam.
• Digital marketing proficiency: 13%
• Subscriber data management: 18%
• Setup: 38%
• Channel management 16%
• Maintenance: 15%

Recommended Experience : 3 to 6 months hands-on experience as a Marketing Cloud administrator and digital marketer
Number of Questions: 60
Passing Score: 67%
Cost: $200

Trailhead is my first go-to place whenever I start learning something new. It has always been my favorite place to get started. Here are the modules that are helpful on trailhead:

Blogs I followed:

Follow the Study Notes Series on each key topic:

• Digital marketing proficiency
• Subscriber data management
• Setup
• Channel management
• Maintenance

Additional Resources:

Overview of MC Admin Certification

Trailhead Live:

All these resources are intended to help along the journey of certification preparation but not a complete replacement and I would encourage to study for gaining knowledge and not just to clear the certification. Real win is knowledge that you gain. Hope you learn more and advance in your Career. Wish you a happy learning !