Marketing Cloud Administrator BootCamp ’20 Recordings

Useful Blogpost: How to prepare for Marketing Cloud Administrator Certification and all the detailed Study notes per each exam objective • Digital marketing proficiency• Subscriber data management• Setup• Channel management• Maintenance Here's a list of all bootcamp sessions and their recording links along with the presentations. Youtube playlist : Salesforce Marketers Group All Presentations can be found here. Day-1: Welcome, … Continue reading Marketing Cloud Administrator BootCamp ’20 Recordings

Journey Builder – Path Optimizer

Maximizing ROI thru Experimentation Experimentation and trying new things is the key to success in most aspects of life, from science to art to marketing. Marketers have strong intuitive abilities to come up with various hypothesis. But how do we find out which hypothesis are true and which are false? Sometimes our intuition may not … Continue reading Journey Builder – Path Optimizer

Salesforce Marketing Cloud + Pardot Webinars, Recordings, YouTube links and Resources

Marketing Cloud Webinars MC Tech Lounge SeriesMC Basics Webinar SeriesSalesforce Marketing Cloud Technical Marketers MeetingsMaster your Marketing Workshop SeriesSFMC LookUp (Answers)Getting Started with Marketing Cloud by Kerry TownsendIntroduction to AMP Script by Shibu AbrahamAMP Script Basics by Zuzanna and Genna MatsonPart-1 Presentation and RecordingPart-2 Presentation and RecordingMarketing Cloud Automation Series by Shibu AbrahamMarketing Cloud Administrator … Continue reading Salesforce Marketing Cloud + Pardot Webinars, Recordings, YouTube links and Resources

SFMC LookUp (Answers) – Curated Resources

One thing I love being a Salesforce customer is that Salesforce not only provides great products and tools but also equips everyone in various roles with a wealth of information and resources. Speaking about just the Salesforce Marketing Cloud, there are several webinars that happen frequently: Ask an Expert, Technical Marketers meeting, Marketing podcasts, Customer … Continue reading SFMC LookUp (Answers) – Curated Resources

Technical Marketers Meetings – Curated Resources

Salesforce Marketing Cloud conducts bi-monthly Technical Marketers Meeting with technical experts where they share the latest and key features, best practices, use cases and walk through demos. It is intended for any one in the Marketing domain: Administrators, Developers, Architects, Channel Marketers, Partners. Free to attend and also a great opportunity to discover the latest/key … Continue reading Technical Marketers Meetings – Curated Resources

Interactive Email Forms- Beyond the Basics

Interactive Emails Many a times you might have wanted to give your feedback, but often give it a pass dreading the lengthy surveys and feedback forms. Why cant this process be simple, quick and easy? As part of March'20 release, Marketing Cloud introduced Interactive Email to set aside the complicated surveys, external preference centers and … Continue reading Interactive Email Forms- Beyond the Basics

What is Distributed Marketing?

This month's technical topic is a deep dive of Distributed Marketing best practices for workflows, implementation and deployment. It was an awesome session led by Will Kolbus, Senior Product Manager. Here are the key takeaways from the session. Agenda: Why Distributed MarketingSolution Harbor CruiseUse Case Deep DiveQ&AResources Distributed Marketing empowers advisors, partners, dealers, and more … Continue reading What is Distributed Marketing?

Marketing Cloud Administrator Certification Study Guide–Part 5: Maintenance

This section of the exam makes up 15% of the overall exam, ~9 questions and tests these topics.• Data cleanup• Reports• Other Marketing Cloud products• Managing Marketing Cloud accounts Data Extracts: The Automation Studio data extract activity creates one or more zipped files for your use outside the Marketing Cloud application. It can also be … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 5: Maintenance

Marketing Cloud Administrator Certification Study Guide–Part 4: Channel Management

This section of the exam makes up 16% of the overall exam, ~ 10 questions, and tests these topics. • Mobile Studio configurations • Email Studio configurations • Social Studio configurations • Advertising Studio configurations • Journey Builder configurations https://trailhead.salesforce.com/content/learn/modules/mrkt_cloud_studios_builders Mobile Studio Create, send, receive, and track SMS and MMS text messages using MobileConnect. Send … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 4: Channel Management