What is Distributed Marketing?

This month's technical topic is a deep dive of Distributed Marketing best practices for workflows, implementation and deployment. It was an awesome session led by Will Kolbus, Senior Product Manager. Here are the key takeaways from the session. Agenda: Why Distributed MarketingSolution Harbor CruiseUse Case Deep DiveQ&AResources Distributed Marketing empowers advisors, partners, dealers, and more … Continue reading What is Distributed Marketing?

Marketing Cloud Administrator Certification Study Guide–Part 5: Maintenance

This section of the exam makes up 15% of the overall exam, ~9 questions and tests these topics.• Data cleanup• Reports• Other Marketing Cloud products• Managing Marketing Cloud accounts Data Extracts: The Automation Studio data extract activity creates one or more zipped files for your use outside the Marketing Cloud application. It can also be … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 5: Maintenance

Marketing Cloud Administrator Certification Study Guide–Part 4: Channel Management

This section of the exam makes up 16% of the overall exam, ~ 10 questions, and tests these topics. • Mobile Studio configurations • Email Studio configurations • Social Studio configurations • Advertising Studio configurations • Journey Builder configurations https://trailhead.salesforce.com/content/learn/modules/mrkt_cloud_studios_builders Mobile Studio Create, send, receive, and track SMS and MMS text messages using MobileConnect. Send … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 4: Channel Management

Marketing Cloud Administrator Certification Study Guide–Part 3: SetUp

This section of the exam makes up 38% of the overall exam, ~22 questions and tests these topics: • Configuring Business units, permissions, and security • Configuring integrations • Marketing Cloud extension products • Setup features https://trailhead.salesforce.com/content/learn/modules/marketing-cloud-setup SetUp Home Marketing Cloud Setup provides a centralized location to view and manage details about your Marketing Cloud … Continue reading Marketing Cloud Administrator Certification Study Guide–Part 3: SetUp

Marketing Cloud Administrator Certification Study Guide – Part 2: Subscriber data management

This section of the exam makes up 18% of the overall exam, ~10 questions, and tests these topics: • Profile center and preference attributes • Data quality and mail management • Contact model Data Extension Data extensions represent tables containing attributes and related values. Data extensions contain information entered manually or imported through an import … Continue reading Marketing Cloud Administrator Certification Study Guide – Part 2: Subscriber data management

Marketing Cloud Administrator Certification Study Guide – Part 1: Digital Marketing Proficiency

Key TopicsThis digital marketing section of the Salesforce Marketing Cloud Administrator exam, makes up 13% of the overall exam, ~8 questions. This section of the exam tests these topics. • Security best practices for data • Product offerings • Digital marketing complianceThis unit provides a number of interactive, real-world, scenario-based questions that are a lot … Continue reading Marketing Cloud Administrator Certification Study Guide – Part 1: Digital Marketing Proficiency

Marketing Cloud Administrator Certification Preparation

I cleared the Marketing Cloud Administrator certification, the latest one in the pack. I feel it has more direct and short questions than scenario based and long descriptive questions compared to other Salesforce certifications. This exam covers the basics and breadth of Marketing cloud products and features. Here in this blog post, I will be … Continue reading Marketing Cloud Administrator Certification Preparation

Trailblazer Summit: Highlights

Very honored to receive the invitation from Salesforce for the inaugural Trailblazer Summit aimed to help emerging leaders learn from Salesforce leaders and connect with top community members and other trailblazers. I feel fortunate to be a part of the Summit as it helped me gain valuable insights, connect with top leaders and seek advice. … Continue reading Trailblazer Summit: Highlights

Social Studio August 2019 Release highlights

Social Review Management - Integration with Google My Business Reviews: Monitor, analyze and engage with Google My Business Reviews - just like the social channels you’re already managing today in Social Studio and earn consumer trust where it matters most in Google search results and identify actionable insights from review trends.SAML Single Sign On: allow … Continue reading Social Studio August 2019 Release highlights