Marketing Cloud/Pardot Weekly Bulletin: April 19, 2021

Highlights

• Connections 2021
• Plural Sight Courses Free entire April
• Unspoken Challenges: Solving email marketing challenges few talk about

Marketing Cloud – Upcoming Events/Webinars/User Group Meetings

• SFMC Lookup (Answers) – Connecting Salesforce CMS with Salesforce Marketing Cloud, April 20th
• Q2 2021 Philadelphia Marketing Cloud User Group Meeting: Thu, Apr 29, 7:00 PM (EDT)
• Accenture Salesforce Marketing Cloud DevTools (mcdev), SFMC Paris User Group, April 28th
• Singapore Developers Group: Interaction Studio, Thu, Apr 22
• Salesforce Marketers Group, Jaipur: Marketing Cloud IP Address Warming – Strategy, Planning & Execution, Friday, April 30
• Salesforce Marketers Group, Philippines: Email Personalization and Best Practices, April 24

Pardot – Upcoming Events/Webinars/User Group Meetings

• Salesforce Marketers Group, Charlotte -> Pardot’s New Email Builder: Thu, Apr 22
• Salesforce Marketers Group, Melbourne Digital Marketing and Pardot Connectors, Apr 29
• Pardot Lifehacks User Group: Connected Campaigns: The Marketing Asset Object, Thursday, April 29th 4:00 pm EST
• Let’s talk Pardot Scoring, Wednesday, April 21

Marketing Cloud – Blogs/Videos

• Guided Template Language (GTL) in Salesforce Marketing Cloud- Part 1 by Naveen VM
• Sender Authentication Package – Part2 by Markus
• Global Appliances Manufacturer Connects Data To Engage Customers and Build Brand-Loyalty
• Tip Of The Month: Web And Email Accessibility by Jenny Ford
• SFMC Data Extension Inventory by Greg Gifford
• Marketing Cloud – Social Housing
• 3 Strategies for Increasing Your College’s Email Success Using Salesforce Marketing Cloud by Lucy O’Brien
• Humanizing Marketing: Episode 3 – Transform Your Marketing with a “da Vinci Approach“How Changing Customer Trends in 2020 Will Influence Your Brand’s Success in 2021

Pardot – Blogs/Videos

• A Complete Guide to Pardot Segmentation by Laura Formby
• What is a Conversion? Tips for Mapping Out Marketing Conversions by Lucy Mazalon
• Pardot Release Highlights ABM, Privacy, and More
• Pardot Life Hacks: Making Moves Management with Jacqueline Fassett